Cash equity, in financial markets, refers to large financial institutions that trade stocks, or equity securities, on major exchanges, such as the Philadelphia Stock Exchange and the New York Stock Exchange (NYSE). These companies place trades using firm capital and also place trades for institutional and retail, or individual, investors.
Traders who have a high risk appetite and want to make fast money usually go for derivatives. Futures and options provide high returns but the risk is also in the same proportion. Small traders or investors who intend to make profits with minimal risk usually invest in equity shares of any company which is listed in NSE Nifty or BSE Sensex.